• Henley DFAS

Art in Advertising

Thursday 21st February 2019
Tony Rawlins

Fine art has provided advertisers and their agencies with a great deal of material to use in their campaigns. Tony describes some of the processes by which advertisements are created and why the works of Leonardo da Vinci, Raphael and Michelangelo through to present day artists, have been a particularly rich source of their visuals. In an amusing, entertaining and informative lecture, a wide range of images and videos are used to show examples of the original works the creative process and the (not always entirely successful!) advertisements that are the end result.


Educated at Highgate School, Tony started his career in advertising in 1965 as a mail boy in J.Walter Thompson.  He set up his own agency in 1985, primarily to handle Guinness campaigns in Africa and the Caribbean, where he produced many campaigns and commercials over a period of 15 years.  He remains active in the industry but now concentrates on more philanthropic projects, particularly working with the London School of Hygiene and Tropical Medicine.  He has been a lecturer for the Arts Society for many years.